In this age of information, business owners have more opportunities than ever before to connect with potential customers and clients. Because of this, content marketing and social media marketing are vital to get right, and there are many avenues to explore in this realm. The biggest hurdle is setting out with a social media plan and finding the time to complete your objectives.
The most obvious channel to build a social media platform is Facebook, which is especially advantageous for small businesses with a local customer base. On Facebook, people connect with friends and family from the same geographical area, which gives local citizens an opportunity to become familiar with nearby businesses via a kind of virtual word of mouth (or, more accurately, word of "likes").
However, Facebook is only one small piece of the social media empire. You have to consider who is on social media, if you are looking for a teenage audience you might not find the lion's share on Facebook.
Probably just as well-known is Twitter, which has attracted businesses with a wider reach, including small online businesses. With twitter, business owners can have a direct, personal conversation with their customers, where ever they are in the world. This is also a place for a business's personality and soul to shine through with 140-character one-liners and inspirational quotes.
Once you dig past Facebook and Twitter, the vast ocean of social media channels becomes clearer. Unveil new products via Instagram, let customers see behind the scenes via YouTube, and start a blog to provide expanded information on your products and services.
It can seem an overwhelming task to build a brand via social media that is fitting with your business's goals and mission statement. However, this is not a trek you have to make without guidance. Spend some time searching the net for social media blogs, and content marketing tips to help your business. Developing your business just takes time invested in learning the currents and best practices for digital marketing.
If you ever need a hand in marketing and advertising, please contact us or visit our website.