Many complex problems can be solved by simple or beautiful graphics, photos or videos. Poor or no imagery of your products and services are costing you money right now as you read this blog post. Take the idea of a drink menu at a restaurant, did you know those beauty shots of cocktails can increase drink sales by up to 45%.
Busy small business owners typically overlook nuances that actually drive human emotion and reaction to a business and purchase, but they shouldn't. Imagery is far more than a nuance, imagery is everything your business says and feels like to the consumer deep in their subconscious. Imagery for marketing and advertising is usually far more powerful than text in most situations. How does your imagery stack up against the competition? What are you really saying to your consumers? Are you presenting poor representations of your product and scratching your head as to why it is not selling?
People are more visually oriented creatures then ever before. They have a love for video and photo imagery plus they enjoy creating it themselves. This is obvious from the daily use of social media sites such as Pinterest, Tumblr, Youtube, and Facebook. Images are shared by everyone everywhere, and are a goldmine for small businesses. The key to increasing profits with imagery is to increase production value. Utilizing commercial photography and videography helps small businesses establish their brand and reach their target customers.
One way that commercial photography and videography helps with marketing is by providing quality video and photo content with a high production value, usually by good art direction or the use of great technology. Experts in the industry will, for example, either own or have access to a good quality camera, lavalier microphones, a green screen, lighting equipment, and a crane or drone for high-angle shots. This can help especially in commercial video, as these elements (plus great editing and graphics) can make a commercial on television go from local to national. This, in turn, helps people take notice of a small business, and see it as something worth investing into. Even a small business can afford beauty shots that enhance the perceptual value of the product.
Let's say for example a car dealership wants to create a commercial for both web and television use. What sorts of shots do you think will be used? More than likely, low and high angle crane shots of the dealership itself, shots of people that look like the target audience looking at different cars, audio from a hired narrator or the dealership owner himself, and wide-angle shots of cars racing up a curved road will all be used in a 30 second long commercial. Commercial videographers are in the business of making ads like these look amazing.
People are indeed visual creatures. This fact alone makes commercial photography and videography a must for small businesses everywhere--especially for those that want to get their name out there! Just be sure to find a reputable commercial photo and videography company, and watch your sales skyrocket!
Brand Spells has a full production studio with high end cinema cameras and extreme quality still photography equipment. We also have the staff and knowledge of a certified commercial photographer that can work with your small business to get you some imagery that truly boosts profit. BTW we also know advertising strategy that can guide you in image and video usage in order to see more profit which is what most small businesses want. Get your strategy, photography and art direction all in one place. Stop wasting time trying to piece it together by yourself. Contact Brand Spells for more information. www.brandspells.com