With that in mind, we've come up with this list of tips and tricks to make your content creation process easier.
- Your content must be relevant to the intended audience. Treat your content creation in the same way that you would treat your display advertising in-store. Why would someone read your content or watch your video? Are you trying to create awareness, educate, trial, purchase, repurchase? You have to know your objective before you can begin content creation.
- Don't limit yourself to one type of content marketing. Content marketing comes in many forms -- including blog posts, videos, and e-books -- and if a company as big as Coca-Cola invests in different types of content marketing to fulfill their needs, you should probably at least test some options.
- Today's consumer is very savvy about when they're being "sold" to -- in other words, a consumer is less likely to click on your content if they feel that it's an "advertorial." Instead, focus on the quality of the content -- treat your website as though it were a magazine. Higher quality content will lead to a greater return on advertising investment. If you don't provide the relevant content then your competitor will.
- Video somewhere! Our natural instinct to be lazy makes video the perfect medium for content marketing. Watching video is a passive activity and it allows you to insert audio which can create emotions inside the mind of the consumer. Finely curated video content is crucial to most businesses these days. Did you know that by 2018 it is estimated that 80% of all internet traffic will be to watch videos.