For up-and-coming small businesses, using a Facebook page for outreach is very common. Many businesses don't know, however, what they can find just a layer deeper, in Facebook analytics or "page insights."
Facebook's "page insights" offer just that -- insight into your page's strengths, weaknesses, logistics, and stats. Find out about the tool's specifics below:
Overview, Likes, Reach, Post Engagement, Action on Page
After choosing the "Insights" tab at the top of your business's Facebook page you will be brought to the overview page. Here you are able to find your page's "Reach" (the amount of people that viewed your posts) during a given time frame. You can also see "Post Engagement" which tells you how many people not only saw your posts, but interacted with them during said time frame. This page also tells you how many "Likes" your page has gotten during this time frame. Lastly, you can see "Actions on Page" which shows you how many people have clicked you call to action, inquired about your phone number, email, or website, etc.
By choosing any of these categories on your "Overview" page, you are able to see even further logistics, like what days provided the most "Reach" or when your page "Likes" happened.
Posts and Videos
The "Posts" page shows you a snap shot of the performance of your text and photo posts. Upon clicking on it, you can see the times posts were published, how many people interacted with them specifically, and you are provided the option to "Boost" each post. (For a fee, Facebook will cause the post to be seen by more individuals.)
The "Videos" page provides the same tools, but for posts including video.
The "People" page is great for understanding exactly who you are reaching out to via Facebook. The page provides a breakdown of your audience by gender, age, and location.
Tools such as these can be found on most social media sites or from third- party services, and they are imperative to social media success.
Understanding your audience helps tailor content to either better suit the existing audience or tweak the audience to more suit the businesses desires. If a lawn care service is reaching only teenagers, that is problematic. After reviewing their reach, the business could discover and solve this issue.
Understanding what times most traffic to your page occurs can be incredibly beneficial as well. By knowing when most of your audience is online, you can prepare posts to be published when they are most likely to be seen.
For more information about the magic of social media marketing and analytics contact Brand Spells today.