But how does a scientist go about doing this? Graduate schools do not typically teach classes in Science Communication, and many students will only publicly speak a handful of times prior to graduation. Even then, these talks are often to their peers, colleagues, and mentors through departmental seminars, journal clubs, and scientific meetings. Matt Shipman has written a number of posts, including on SciLogs and for Scientific American blogs, discussing the importance of communicating science to larger audiences as a means of not only career success, but career survival.
If scientists are meant to publicize their findings as a means of propelling their careers, how will they garner this expertise, and what mediums can they use? Interestingly, the National Science Foundation (NSF) sponsors an excellent option for the latter question: Science360. At this site, researchers can submit videos of their latest findings to be cataloged and viewable by all. The site is meant to serve as an interface between scientists and the general public, and is teeming with exciting reports. With videos, scientists are able to remove the confusion surrounding what they do each day, and how it impacts each of our lives. While technical journal articles may be read and appreciated by those within the scientific field, these videos enlighten and stir excitement in everyone else.
Videos and websites are an excellent way of communicating science, but there is still the issue of lack of expertise in digital communication amongst scientists. However, with the field ever-progressing, this cannot be considered a roadblock. Luckily, we are here to help.
Are you a scientist or any individual interested in engaging a larger audience, but are unfamiliar with the technology and videography required to do so? Digital marketing has opened the door for each individual researcher to create their own content and digital marketing that can more easily disseminate their findings. Contact us to see how we can help you create quality science communication today.