Instagram. Imgur. Tumblr.
Businesses are using these websites and thousands more to find new customers and strengthen their brand image.
And although writing blog posts every week can take hours of your time, and video marketing requires serious professional experience, just about anyone can take a quick picture and share it online. Photography is one of the simplest forms of content creation for advertising, and if you've been ignoring its massive potential, you need to reconsider your entire marketing strategy.
Images are the single most important tactic for online marketing according to leading professionals. In fact, images can boost retweets on Twitter by 35%, and 86% of consumers enjoy interacting with visual content which is becoming even more popular with interactive ads such as twitter's new area of interest.
So what exactly should you be sharing with your customers? Here are 3 important photographic tactics.
1. Display Your Products and Services.
Even if your service can't be pictured (if you're something like an accountant or marketing consultant), you can still use photography to your advantage.
Consider what you provide as an accountant: the opportunity to keep track of funds, manage taxes, and hopefully, keep more money. If one of your clients is doing well, why not share their success story? Images of their new office space, made possibly by your hard work, can really improve your brand image.
Just remember: you don't have to take pictures of products to share interesting images.
2. Ask Your Customers to do the Work.
Getting your customers to do the work for you doesn't require a voodoo doll. In fact, thousands of businesses do this all the time, and no one even notices!
If you're selling a product that feels personal, such as clothing, jewelry, or even computers or cars, people will be compelled to share their possessions online.
Making a contest out of it can get all of your customers on the same page, sharing their images and experiences while generating free SEO and marketing.
3. Keep It Simple.
Study after study has shown that simple images are more appealing and more effective for marketing.
Simplicity is the scientific winner, so don't worry about creating elaborate images. Stick with what works and understand what message you are wanting to send with every single image.
To learn more about how we can help with your content creation for advertising, simply contact us today.