Video should probably be an integral piece of your marketing strategy today. Especially when you consider Cisco predicts that streaming video will make up 80 percent globally of all Internet traffic by 2019 and 85% in the United States . If video isn't a part of your marketing campaign now, you will be playing a difficult game of catch-up in a few years.
If you are not sure where to start with video marketing, don't just toss up some videos and see what happens. That can actually harm your brand.
It is important to choose a style that fits your brand culture so that your videos are an extension of your brand. For some businesses like Storage Craft, the corporate culture is a laid back environment, and they demonstrate this in their fun and quirky video tutorials that are educational and entertaining.
But videos do not have to be funny or cute, as long as they solve a problem your prospect customer is having. YouTube is laden with cooking channels, educational channels, and DIY how-to channels for a reason. Humans are visual creatures. We learn by seeing and then doing. Video can be done simply with a camera phone, but the quality usually represents the brand poorly since the audio is typically not balanced or equalized and the footage is not color balanced very well.
At Brand Spells, we are currently working with individual brands and other ad agencies to create quality videos with great audio and fantastic color rendition. When we planned our agency, we decided to utilize our extensive experience in production by focusing on video content creation. We can even clean your audio just like they do for hollywood productions. With the need for video content climbing, agencies are choosing to keep us on retainer for quick productions. The agency game is changing as usual, and we know how to work with our clients or ad agencies to get results that clients are demanding.
Brand Spells can be reached at www.brandspells.com.