Cisco has predicted that by 2019, 80% of all internet traffic will be streaming video. Quite simply, if you're not sharing videos with your prospects and customers, your site (and sales) could end up in the dinosaur zone.
Is Video Content Marketing the Best Kind?
Video marketing is uniquely effective in its emotional appeal. The combination of live action, plus music, plus your brand message gets your prospect's attention like almost nothing else can. And, video is a great tool for teaching and training your current customers about new products or service that you offer. We like to say that good video is spell binding. (Well, it is.)
But, video is not the only kind of content. Infographics are incredibly powerful, and sometimes are more shareable because (we know, it's a shock) some people don't like to share video with their phones.
In fact, the answer to this question is an emphatic no. Video content marketing is not the "best" (and certainly not the only) kind.
The best kind of content marketing is the kind your audience - your prospects - want to see.
And that's what we provide.
When we develop a comprehensive marketing strategy for your business, we learn who your prospects are, where they are, and how to best reach them. Each month, we review the results of your content marketing with you.
All the while, you're free to run your business (and take care of all those new customers and sales). Sound good? Our customers think so, in South Carolina and across the nation.
To learn how professional video and other content marketing can grow your business, contact us.